Obtendo meu Relatórios de desempenho para trabalhar
Obtendo meu Relatórios de desempenho para trabalhar
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Real time bidding operates through a popular programmatic advertising model called cost per mille, or CPM. Certain types of programmatic ads are measured by cost per mille (CPM), which means cost per thousand impressions.
A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.
Here, you have a ton of ads waiting to be bought and sold to the most relevant and highest bids. Google Ad Manager includes an ad exchange, formerly known as DoubleClick Ad Exchange.
After the winning ad is selected, it is displayed on the webpage of the visiting user. The complete process, from user visiting the webpage to the final display of ad usually takes less than 100 milliseconds.
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The DSP will then determine if the user meets the parameters outlined in the campaign. If so, the DSP will submit a bid.
Tens do escolher um Espécie por compra quando crias a tua campanha. 1 tipo por compra determina a forma tais como pagas, escolhes 1 público e medes ESTES anúncios na tua campanha.
Programmatic guaranteed means you take part in private, invite-only auctions. RTB programmatic implies that you buy impressions on open auctions. For a deeper dive into the difference between the three types of automated media buying, check out our programmatic vs. direct advertising comparison. How Real-Time Bidding Works
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A typical transaction begins with a user visiting a website. This triggers a bid request that can include various pieces of data such as the user's demographic information, browsing history, location, and the page being loaded. The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers who automatically submit bids in real time to place their website ads.
In this guide, we’ll explain the meaning of RTB and its advantages for both advertisers and publishers.
Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that information.
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It’s important to note that advertisers don’t pay for each individual impression. Instead, publishers charge based on eCPM, or the cost per thousand impressions.